Users will soon have a new feature that enables them to reduce the amount of artificial intelligence-produced media appearing in their feeds. This move comes as the company revealed that it currently hosts more than 1 thousand million content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a widespread rollout. This development aligns with a increase in content created by AI, driven by emerging video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the quickest rising content creators on another major platform only show content made by AI. A considerable share of this material is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is typically illogical or surreal.
Based on user feedback that a lot of users like content made with AI tools, from AI artwork to science explainers, and we aim to offer the community the option to see more or less of that, according to their own likes,” stated a platform representative.
Volume and Proportions
The service disclosed that there are currently 1.3bn videos on its app labeled as made with AI. Overall, more than 100 mn pieces of content are uploaded to the platform each day, making AI content a relatively small portion of its total content library.
User Control Features
Members will be capable of limit or boost the level of AI content they watch by opening the topic control option in the application and picking the AI content topic. Further subjects that can already be controlled under the setting include news, fashion, aesthetics, and choreography.
Platform Guidelines
Its policies oblige creators to identify lifelike AI-made content, and it prohibits dangerous fake videos of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its user guidelines.
In addition, the app will from now on add an artificially created label to content produced via its own AI tools, or detected by an cross-platform project for identifying content made by AI. This measure is intended to help prevent users from attempting to bypass the disclosure requirement.
Educational Initiatives
TikTok is furthermore introducing a $2 million awareness program for specialists and groups to create educational content about using AI responsibly. This program will benefit charitable organizations dedicated to training programming and robotics.
Moderation Strategy
The video-sharing app has supported its moderation strategy, amid discussion over intentions to make redundant hundreds of safety staff in the United Kingdom. The company is expected to reduce a significant number of roles in its trust and safety department in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by automated systems.
A company official explained that human moderation would continue to be important, but AI can protect employees by removing the most harmful content before it is viewed by staff. The company reported a 76% decrease in shocking and graphic content handled by human moderators over the past year due to the use of its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable process content quickly.”
